展会新闻 » 加拿大木业参展2018中国住博会

加拿大木业(CANADA WOOD)是加拿大联邦政府、不列颠哥伦比亚省政府及加拿大林业产业合作,旨在向中国快速增长的建筑行业推广木结构建筑、加拿大木制品和技术。 整个团队将继续坚持合作共赢的理念,巩固加拿大作为全球最大的林产品出产区以及现代木结构技术源头的地位。 

加拿大联邦政府和不列颠哥伦比亚省政府分别通过加拿大自然资源部 (NRCan) 和林业发展投资处为加拿大木业(CANADA WOOD)在中国的项目开展提供了大量资金支持。正是借助加拿大联邦政府和不列颠哥伦比亚省政府的持续投入,加拿大木业(CANADA WOOD)的所有木结构示范项目才得以完成。 

数年来,加拿大木业(CANADA WOOD)在中国秉持全方位的营销策略,实现了示范项目、推广活动、职业培训以及本地合作的紧密结合。通过示范项目建设,推进加拿大木结构技术的本地化、并展示其丰富的应用,使中国的建筑师、工程师、开发商、政府官员以及消费者通过视觉、触觉等方式亲身体验感受加拿大木制品。这些举措加深了人们对木结构技术益处的认识,提升了加拿大木制产品的整体认知度

Canada Wood, a partnership of the Federal Government of Canada, the Government of British Columbia and the Canadian forestry industry, was charged with promoting the benefits of wood construction and Canadian wood products and technology to China’s fast growing construction sector. The team’s mandate continues to place a high value on a partnered and coordinated approach, to advance Canada’s reputation as a premier forest product supplier and source of modern wood construction technology to the world.

The Federal Government of Canada, through the Ministry of Natural Resources Canada (NRCan) and the Province of British Columbia through Forestry Innovation Investment, have provided generous funding to support Canada Wood’s programs in China. Canada Wood’s entire group of wood demonstration projects would not have been possible without a continuous commitment from the Federal Government of Canada and the Province of British Columbia.

Through the years, Canada Wood has employed an integrated marketing campaign that includes demonstration projects, promotional activities, vocational training and partnerships with Chinese stakeholders. A key part of Canada Wood’s efforts involve transferring Canadian wood construction technology, and showcasing its various applications through demonstration projects so that locally- based architects, engineers, developers, government officials and consumers can see, touch and otherwise experience Canadian wood products. These initiatives have led to an increased awareness of the benefits of building with wood, and of Canadian wood products in general.

http://www.canadawood.cn


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